16 of 20 Sunscreens Failed SPF Claims, One Returned SPF 4
The number on the bottle isn't a guarantee, so here's what an independent lab actually found and how to choose a sunscreen that delivers what it promises.
In June 2025, Australian consumer group CHOICE tested 20 SPF 50/50+ sunscreens at a TGA-approved lab; 16 failed their label claims, and the worst, Ultra Violette Lean Screen SPF 50+, returned an SPF of 4 (and 5 on retest at a separate German lab) and was recalled.
Industry analysts covering the fallout note that brands willing to share rigorous, independent test data tend to fare better in scrutiny, and that consumers benefit from favoring formulas with a track record of consistent broad-spectrum performance.
Questions we get a lot
How do I choose a sunscreen that lives up to its SPF?
Favor established formulas with broad-spectrum claims and a history of consistent reviews, and apply a generous, even layer rather than relying on the printed SPF alone. CHOICE's 2025 test showed many products fell short, so application discipline matters. Brands that publish detailed, independent test data offer extra reassurance.
Did the brands respond to CHOICE's findings?
Yes. After Ultra Violette spoke out, CHOICE publicly shared what it called rigorous, independent test data to back its results, as reported by SmartCompany. The exchange highlights why transparency on both sides matters. For shoppers, the practical lesson is to value brands and testers that disclose their methods.
r/SkincareAddiction: 'After this CHOICE test, how do I actually pick a sunscreen I can trust the SPF on?'