Bioré Goes Mineral: Kao's First UV-Absorber-Free Aqua Rich Arrives
Japan's biggest mass sunscreen brand finally brings a fully UV-absorber-free Aqua Rich for sensitive skin.
On February 8, 2025, Kao released the Bioré UV Aqua Rich Watery Hold Cream (SPF50/PA+++), the first non-chemical (UV-absorber-free) sunscreen in its flagship Aqua Rich series, aimed at sensitive skin.
Industry observers note that 'UV-absorber-free' formulas rely on mineral filters and have historically traded cosmetic feel for tolerability, so a flagship line extending into mineral suggests texture has caught up for sensitive-skin users.
Questions we get a lot
What is the new mineral Bioré UV Aqua Rich?
It is the Bioré UV Aqua Rich Watery Hold Cream (SPF50/PA+++), released by Kao on February 8, 2025. It is the first non-chemical, UV-absorber-free sunscreen in the Aqua Rich series and is aimed at sensitive skin.
What does 'UV-absorber-free' mean?
It means the formula does not contain organic (chemical) UV filters, relying instead on mineral filters to provide protection. These formulas are often chosen by people whose skin is sensitive to chemical absorbers. This Bioré offers SPF50 and PA+++ for both UVB and UVA protection.
Is this Bioré good for sensitive skin?
Kao positions the Watery Hold Cream specifically for sensitive skin, since its UV-absorber-free formula avoids the chemical filters that can irritate some users. As with any new product, those with reactive skin should patch test first.
r/AsianBeauty: 'Is the new mineral Bioré Aqua Rich actually as lightweight as the original chemical version?'