Dermatologists React: Why the AAD Backs the FDA's Bemotrizinol Proposal
When dermatologists - not marketers - cheer a new ingredient, it's worth paying attention. Here's why the AAD wants bemotrizinol on US shelves.
Following the FDA's December 2025 proposed order, the American Academy of Dermatology supported expanding US sunscreen options, framing more filters as a step that helps protect Americans from skin cancer - 'one of the most preventable cancers' - and noted the move followed longstanding AADA advocacy.
The American Academy of Dermatology framed the proposal as a way to help protect Americans from skin cancer, which it described as one of the most preventable cancers, reflecting its longstanding advocacy for more sun-protection options.
Questions we get a lot
Does the AAD support the bemotrizinol proposal?
Yes. Following the FDA's December 2025 proposed order, the American Academy of Dermatology supported expanding US sunscreen options. It framed more filters as a step that helps protect Americans from skin cancer. The Academy noted the move followed its longstanding advocacy for more sun-protection choices.
Why do dermatologists want more sunscreen filters?
Dermatology groups argue that a broader set of filters supports better, more wearable protection and helps reduce UV-related skin damage. The AAD described skin cancer as one of the most preventable cancers. More options can make daily sun protection easier to sustain.
Is professional support the same as approval?
No. The AAD's support is an endorsement of expanding options, not a regulatory approval. The FDA's December 2025 action was a proposed order that still required finalization. Professional backing can inform the process but does not replace it.
r/SkincareAddiction: 'Is the AAD actually behind this new filter, or is that just brands hyping it up?'