When Industry and Watchdogs Agree: CHPA and EWG Both Backed 2025 Sunscreen Reform
It's rare for an industry trade group and a consumer-safety nonprofit to agree - but in 2025 both wanted the same thing for your sunscreen.
In June 2025 the CHPA applauded the bipartisan SAFE Sunscreen Standards Act as a way to streamline access to next-generation sunscreens, while EWG welcomed the FDA's December 2025 bemotrizinol proposal as potentially the first new filter to reach the US market in decades - a rare industry-watchdog alignment.
The Environmental Working Group characterized the FDA's December 2025 bemotrizinol proposal as a long-sought breakthrough, framing it as the first time in decades a new sunscreen filter may reach American consumers.
Questions we get a lot
What did CHPA say about the SAFE Sunscreen Standards Act?
In June 2025 the Consumer Healthcare Products Association applauded the bipartisan bill, framing it as a way to streamline access to next-generation sunscreens in the US. The trade group's support reflected industry interest in faster filter approvals. Its statement was issued shortly after the bill's introduction.
What is bemotrizinol and why did EWG welcome it?
Bemotrizinol is a UV filter widely used abroad that the FDA proposed approving in December 2025. EWG welcomed the proposal as potentially the first new sunscreen filter to reach the US market in decades. For a consumer watchdog to back a new filter signaled unusual agreement with industry goals.
Why is it notable that CHPA and EWG agreed?
Industry trade groups and consumer-safety nonprofits often clash, so their parallel support for modernizing US sunscreen filters in 2025 stood out. CHPA backed the legislative fix while EWG welcomed the FDA's bemotrizinol proposal. The shared goal was more, and better, filter options for American consumers.
r/SkincareAddiction: 'If both the industry and EWG want new filters approved, why has it taken this long?'