#GetNaked in Times Square: Inside the 2025 Melanoma Awareness Campaign
'Get naked' for your dermatologist - 2025's biggest melanoma campaign made the full-body skin check its rallying cry, and the science backs it.
For Melanoma Awareness Month 2025 (May), the Melanoma Research Foundation ran its #GetNaked campaign promoting annual full-body skin checks, with spokesperson Ian Michael Crumm featured on a Times Square billboard from May 1 to July 31.
The Melanoma Research Foundation emphasizes that checking your whole body - not just sun-exposed areas - is central to catching melanoma early, when it is most treatable. Advocates frame the annual skin check as a habit as routine as any other yearly health screening.
Questions we get a lot
What was the 2025 #GetNaked campaign?
It was the Melanoma Research Foundation's awareness campaign for Melanoma Awareness Month in May 2025, encouraging people to get a full-body skin check. Spokesperson Ian Michael Crumm was featured on a Times Square billboard running from May 1 to July 31, 2025. The tagline reframes 'get naked' as getting fully examined by a dermatologist.
Why is a full-body skin check so important for melanoma?
Melanoma can appear anywhere, including areas that rarely see the sun, so checking the whole body helps catch it early. The Melanoma Research Foundation promotes annual full-body exams as a key early-detection step. Caught early, melanoma is far more treatable than when found late.
Does wearing sunscreen mean I can skip skin checks?
No - sunscreen reduces UV damage, but it is prevention, not detection. A full-body skin check still matters because no prevention is perfect and melanoma can have other risk factors. The Melanoma Research Foundation's 2025 campaign promotes both daily protection and annual exams.
r/Melanoma: 'I keep seeing #GetNaked everywhere this May - do I really need a full-body skin check if I already wear sunscreen daily?'