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Will the New Filter Make US Sunscreens Feel Better?

The texture and protection promise of bemotrizinol.

By the numbers

The EU permits 34 UV filters; the U.S. allows only 16 (EWG).

EWG states the EU has approved 34 UV filters for sunscreens compared with 16 in the U.S.
What the evidence actually says — Environmental Working Group — Sunscreen report

Questions we get a lot

What does PA++++ mean on a sunscreen?

PA is the 'Protection Grade of UVA,' a rating developed in Japan and used across Asia, based on the Persistent Pigment Darkening (PPD) test. It runs from PA+ (some UVA protection) to PA++++ (extremely high). It complements SPF, which reflects only UVB protection.

How many UV filters are approved in the US vs the EU?

By count, the EU permits roughly 34 UV filters versus about 16 in the US. The gap exists largely because the US regulates sunscreens as over-the-counter drugs requiring extensive data, while the EU treats them as cosmetics. Bemotrizinol's June 2026 FDA approval was the first US addition in decades.

Are Korean and Japanese sunscreens better?

Not automatically — but Japanese and Korean sunscreens can use modern UVA filters within competitive cosmetics markets, so many feel lighter and cover more of the UVA range. Protection still depends on applying enough and reapplying; an elegant formula used sparingly underperforms a basic one used well.

What people keep asking

r/AsianBeauty: 'Why can't I legally buy my favorite Japanese sunscreen in the US?'

Sources & citations

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