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Skin Cotton UV Shield Powdery Milk / SPF50+ / PA++++ / Limited Edition / 70g
Skin Cotton

UV Shield Powdery Milk / SPF50+ / PA++++ / Limited Edition / 70g

SPF 50+ · PA++++
Our score 85.9 / 100

No fragrance or ethanol; calendula adds modest allergy potential. Silica and emollients suggest a powdery milk, with wear inferred and health screening limited.

Invisible No white cast — chemical/hybrid filters that straight-up disappear on skin. Sensitive & baby fragrance-free, low-irritant, baby-safe gentle formulas. Japan

UVシールドパウダリーミルク / SPF50+ / PA++++ / 限定品 / 70g

03 The facts, at a glance
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid runs both.
Chemical
Broad spectrum Covers both UVA and UVB. UVA drives aging and deeper damage; UVB gives you burns.
Yes
Formulation & feel
Texture How it feels going on — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Milk
Finish How it looks once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' is different — it can hide masking fragrance. Botanical oils still scent.
Yes
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Doesn't mean fatty alcohols like cetyl or stearyl — those are emollients.
Yes
Where to buy it
Cosme.com JP In stock
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85.9
Composite score · independent
Ranks #771 of 1759 in the current catalogue. No fragrance or ethanol; calendula adds modest allergy potential. Silica and emollients suggest a powdery milk, with wear inferred and health screening limited.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%. That's the recipe.
The score breakdown
UV protection How hard it blocks UVA + UVB across the spectrum at the stated SPF/PA. 98
Filter modernity Dings legacy filters (octinoxate, oxybenzone); rewards photostable next-gen ones. 75
Sensitivity safety Risk for reactive skin — fragrance, alcohol, and known sensitisers. 86
Reef / env. safety Reef toxicity plus how biodegradable the UV filters and surfactants are. 65
Cosmetic elegance Spread, finish, white-cast, and how it actually feels on skin. 80
Health safety Endocrine concerns and systemic absorption signals across the whole formula. 90
02 Composition · key UV filters 2 filters resolved
UVA-I 340–400nm UVA-I (340–400nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVB 290–320nm UVB (290–320nm) — covered
Octinoxate Legacy Older organic filter. Photostable in combination; some literature concerns.
Uvinul A Plus Modern Next-gen photostable filter; low irritation profile.
04 Full ingredient list (INCI) 34 ingredients
MODERN FILTER 1 LEGACY FILTER 1 MINERAL FILTER 0 ADDED FRAGRANCE 0 NATURAL FRAGRANCE 0 ALCOHOL 0 WATCH 0 ACTIVE 11
Aqua·Butylene Glycol· Ethylhexyl Methoxycinnamate Octinoxate — endocrine-disruption literature. ·Silica· Diethylamino Hydroxybenzoyl Hexyl Benzoate Uvinul A Plus — modern photostable UVA filter. ·Ethylhexyl Palmitate·Pentylene Glycol· Niacinamide Vitamin B3 — barrier + brightening. ·Polyquaternium-61· Ceramide Np Skin-barrier lipid. · Ceramide Ap Skin-barrier lipid. · Ceramide Eop Skin-barrier lipid. ·Alteromonas Ferment Extract·Ectoin· Hydrolyzed Hyaluronic Acid Hyaluronic acid — humectant. · C12-13 Alkyl Glyceryl Hydrolyzed Hyaluronate Hyaluronic acid — humectant. · Sodium Acetylated Hyaluronate Hyaluronic acid — humectant. · Sodium Hyaluronate Hyaluronic acid — humectant. · Hydroxypropyltrimonium Hyaluronate Hyaluronic acid — humectant. ·Saccharomyces Ferment Filtrate·Calendula Officinalis Flower Extract· Glycerin Humectant — the workhorse hydrator. ·Phytosphingosine·Polyglyceryl-10 Myristate·Cholesterol·Caprylyl Glycol·Potassium Hydroxide·Sodium Lauroyl Lactylate· Tocopherol Vitamin E — antioxidant. ·Xanthan Gum·Carbomer·Phenoxyethanol·CI 17200·CI 42090
Source: brand-published INCI. Last verified 2026. Show in detail
01 Aqua Water
02 Butylene Glycol Butylene Glycol
03 Ethylhexyl Methoxycinnamate LEGACY FILTER Octinoxate — endocrine-disruption literature.
04 Silica Silica
05 Diethylamino Hydroxybenzoyl Hexyl Benzoate MODERN FILTER Uvinul A Plus — modern photostable UVA filter.
06 Ethylhexyl Palmitate Ethylhexyl Palmitate
07 Pentylene Glycol Pentylene Glycol
08 Niacinamide ACTIVE Vitamin B3 — barrier + brightening.
09 Polyquaternium-61 Polyquaternium-61
10 Ceramide Np ACTIVE Skin-barrier lipid.
11 Ceramide Ap ACTIVE Skin-barrier lipid.
12 Ceramide Eop ACTIVE Skin-barrier lipid.
13 Alteromonas Ferment Extract Alteromonas Ferment Extract
14 Ectoin Ectoin
15 Hydrolyzed Hyaluronic Acid ACTIVE Hyaluronic acid — humectant.
16 C12-13 Alkyl Glyceryl Hydrolyzed Hyaluronate ACTIVE Hyaluronic acid — humectant.
17 Sodium Acetylated Hyaluronate ACTIVE Hyaluronic acid — humectant.
18 Sodium Hyaluronate ACTIVE Hyaluronic acid — humectant.
19 Hydroxypropyltrimonium Hyaluronate ACTIVE Hyaluronic acid — humectant.
20 Saccharomyces Ferment Filtrate Saccharomyces Ferment Filtrate
21 Calendula Officinalis Flower Extract Calendula Flower Extract
22 Glycerin ACTIVE Humectant — the workhorse hydrator.
23 Phytosphingosine Phytosphingosine
24 Polyglyceryl-10 Myristate
25 Cholesterol Cholesterol
26 Caprylyl Glycol Caprylyl Glycol
27 Potassium Hydroxide Potassium Hydroxide
28 Sodium Lauroyl Lactylate Sodium Lauroyl Lactylate
29 Tocopherol ACTIVE Vitamin E — antioxidant.
30 Xanthan Gum Xanthan Gum
31 Carbomer Carbomer
32 Phenoxyethanol Phenoxyethanol
33 CI 17200 Red 33 (CI 17200)
34 CI 42090 Brilliant Blue FCF (CI 42090)