Topic
Trends & Social Media
articles.
Every Trends & Social Media article in the journal — sourced, science-led, zero hype.
- Trends Does UPF Clothing Beat Sunscreen? The Data Behind the Viral Trend Sun-protective apparel is everywhere on your feed, and for once the hype holds up: the lab numbers favor fabric. Read it →
- Trends Spray Sunscreen Done Right: Why the FDA Says Never Aim It at Your Face Spray sunscreen is convenient, but the way most people use it leaves skin badly under-protected, and the FDA has safety concerns worth knowing. Read it →
- Trends Do You Really Have to Reapply Sunscreen Every 2 Hours? The Rule, Explained The every-two-hours rule isn't arbitrary—filters degrade and rub off—but context like swimming and sweat changes when you actually need to top up. Read it →
- Trends RFK Jr. vs. Sunscreen: How the MAHA Movement Made SPF a 2025 Flashpoint When a federal health official questions sunscreen, the noise gets personal—here's how to separate 2025's culture-war framing from the cancer-prevention evidence. Read it →
- Trends SPF 30 vs 50 vs 100: Does a Higher Number Really Protect You More? The real percentages behind SPF 30, 50 and 100 are closer than the marketing suggests—and a big number can quietly encourage riskier behavior. Read it →
- Trends What PA++++ and PPD Actually Mean on Asian Sunscreen Labels Those plus signs on your K-beauty sunscreen aren't marketing fluff — PA++++ is a real UVA rating, and here's the number behind it. Read it →
- Trends Is the SPF in Your Makeup Enough? Why Foundation Falls Short Your SPF 30 foundation sounds like full coverage, but you'd need to trowel it on to hit that number — here's why a real sunscreen layer underneath is non-negotiable. Read it →
- Trends Do People With Dark Skin Need Sunscreen? Debunking a Dangerous Melanin Myth Melanin helps — but nowhere near as much as the myth claims, and the consequences of believing it can be deadly. Read it →
- Trends Should You Skip Sunscreen for Vitamin D? What the Research Shows The 'sunscreen blocks vitamin D' argument sounds convincing online — but an international expert panel found the evidence doesn't back skipping SPF. Read it →
- Trends Sunscreen Pills Promised to Replace SPF. The FDA Says They Can't. A pill that protects you from the sun sounds great — but the FDA warned the companies selling it, and the science is firmly on topical SPF's side. Read it →
- Trends 'Tanmaxxing' and the Gen Z Tanning Bed Comeback Dermatologists Fear Romanticized tanning content is surging again on TikTok; here are the hard melanoma numbers behind why dermatologists are alarmed. Read it →
- Trends Influencers Aren't Dermatologists: Spotting Skin-Health Misinformation Social influencers aren't dermatologists; here is how to spot skin-health misinformation and what the actual evidence says about UV and skin cancer. Read it →
- Trends 16 Million Americans Cut Back on Sunscreen Over Online Myths Misinformation has a body count of behavior change: AAD data shows millions are using less sunscreen because of what they read online. Read it →
- Trends Why Dermatologists Sounded the Alarm on TikTok's Sunscreen Myths Your feed may be telling you to ditch SPF; here is why dermatologists called that advice dangerous in August 2025 and where the myths started. Read it →
- Trends America's Top Dermatologist on the Anti-Sunscreen Movement If your feed insists sunscreen is a scam, here is what the president of the American Academy of Dermatology actually says about UV and skin cancer. Read it →
- Trends Nasal Tanning Sprays Are All Over TikTok, and the FDA Says Stop The viral nasal tanning sprays flooding TikTok contain an unapproved hormone the FDA has explicitly warned people to stop using. Read it →
- Trends Benzene in Sunscreen: What the Viral Recall Headlines Actually Mean 'There's a carcinogen in your sunscreen' makes a great headline - here's the real story behind the benzene recalls, without scaring you off SPF. Read it →
- Trends Why Is U.S. Sunscreen 'Behind'? How Drug Regulation Changed Everything The viral 'American sunscreen sucks' takes skip the real reason - the FDA regulates SPF as a drug, and that changes everything. Read it →
- Trends Indie SPF in 2025: Australia-Approved Filters and Melanin-Friendly Formulas The 2025 indie SPF boom is chasing two things U.S. legacy brands lag on — next-gen filters available abroad and formulas built for deeper skin tones. Read it →
- Trends Only 1 in 4 Teen TikTok Routines Include Sunscreen, New Pediatrics Study Finds Your tween's viral multi-step routine may be skipping the one product that matters while stacking ingredients that raise sun sensitivity. Read it →
- Trends EWG 2025: Only 1 in 5 Sunscreens Pass - and Why Benzene Is a Reason to Skip Sprays EWG's 2025 verdict: most sunscreens fall short, and benzene found mostly in sprays is one more reason to reach for a lotion. Read it →
- Trends EWG's 2025 Sunscreen Guide: 4 in 5 Products Still Fall Short Before you grab a bottle this summer, see what an independent review of 2,200+ sunscreens actually found - and why so many score poorly on UVA. Read it →
- Trends The 2025 'Golden Age of Sunscreen': Why Texture, Not SPF, Drove the Year's Formulas The biggest 2025 SPF trend isn't a new filter - it's formulas that feel like skincare, which is the single best predictor of whether you'll actually wear it. Read it →
- Trends 'Your Sunscreen Is Poison': Inside Primally Pure's 2025 Beef-Tallow SPF Backlash A wellness brand called your sunscreen poison to sell beef-fat SPF - here's what cosmetic scientists fired back, and what tallow can and can't do. Read it →