Topic
Trends & Social Media
articles.
Every Trends & Social Media article in the journal — sourced, science-led, zero hype.
- Trends Why K- and J-Beauty Sunscreens Own TikTok: The FDA Filter Gap Those weightless Korean and Japanese SPFs going viral aren't just better-marketed — they're built on filters the FDA still won't approve. Read it →
- Trends Most TikTok SPF Advice Is Right — But the Wrong Videos Go Viral A study of 971 top sunscreen videos found anti-sunscreen content was rare — but it punched far above its weight in engagement. Read it →
- Trends Anessa x Pokémon: How Japan Makes Daily SPF Collectible Shiseido wrapped Japan's No. 1 sunscreen in Pikachu packaging — and it's a smart lesson in how character collabs turn daily SPF into a habit. Read it →
- Trends 'Sunscreen Contouring': The TikTok Hack Dermatologists Beg You to Skip The 'sunscreen contouring' hack sculpts your face by letting it burn — and that's exactly why dermatologists want it gone. Read it →
- Trends Beef Tallow as Sunscreen? Why the 'Natural SPF' Trend Offers Zero Protection The viral beef-tallow 'natural sunscreen' trend has a fatal flaw: tallow blocks no measurable UV, leaving skin fully exposed to burns and cancer risk. Read it →
- Trends DIY Sunscreen Looks Cute on TikTok. It Won't Protect Your Skin. Those dreamy homemade SPF recipes can leave you burning, because some of their star oils actually help UV reach your skin. Read it →
- Trends Does Sunscreen Cause Cancer? What the Evidence Says A viral claim insists sunscreen causes the very cancer it's meant to prevent — here's what the actual evidence shows. Read it →
- Trends Sunscreen Misinformation Online Has Put 16 Million Americans at Risk The anti-sunscreen content in your feed isn't a fringe niche — it's a measurable public-health problem affecting millions. Read it →
- Trends Why Sunscreen Lies Travel Faster Than the Truth on TikTok Knowing why anti-sunscreen videos go viral helps you spot the next one, so here is the playbook misinformation uses and how to fact-check your feed. Read it →
- Trends How Round Lab's Birch Juice SPF Topped 100+ Rivals for NBC's No. 1 Face SPF of 2025 A Korean drugstore sunscreen out-scored luxury and US classics in a major editorial test — here's what the panel actually measured. Read it →