Gen Z Forgets Sunscreen More Than Any Generation — The Data
64% of Gen Z respondents admit they often skip sunscreen, so let's fix the friction.
American Academy of Dermatology survey data has found that younger adults are notably more likely than older generations to skip sun protection and to hold misconceptions about tanning and sunscreen.
Dermatologists say the issue with younger generations is less about access and more about friction and mixed messaging online — making daily SPF effortless beats lecturing about consequences.
Questions we get a lot
Why do younger people skip sunscreen so often?
Surveys point to a mix of factors: viral misinformation downplaying SPF, tanning trends, the friction of an extra step, and a belief that sunscreen is only for beach days. Experts find that making sunscreen quick and habitual — and explaining the anti-aging payoff — works better than fear-based messaging.
Is sunscreen misinformation on social media true?
Often it isn't. Studies and dermatologists have flagged widespread sunscreen misinformation on platforms like TikTok — from 'sunscreen causes cancer' to anti-SPF and DIY trends. Rely on dermatologists and primary sources (AAD, FDA, peer-reviewed research) rather than viral claims.
Does wearing sunscreen daily affect vitamin D?
The evidence is mixed but reassuring: most studies find that sunscreen, as people actually use it, does not cause vitamin D deficiency — partly because no one blocks 100% of UV. If you're concerned, dietary sources and supplements are a safer route than deliberate unprotected sun exposure.
r/SkincareAddiction: 'Why does everyone my age keep forgetting to wear sunscreen?'