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KUMANO COSME Reihaku Hatomugi The Tone Up UV Milky Gel SPF 31 PA+++
KUMANO COSME

Reihaku Hatomugi The Tone Up UV Milky Gel SPF 31 PA+++

SPF 31 · PA+++ Tone-up Brightening veil from mineral & tone-up formulas; evens out your skin tone. Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Octinoxate + ethanol high; fragrance, methylparaben, BHT, synthetic dyes; gel finish okay but tone-up TiO2 may give slight cast.

HYB Hybrid filters Hybrid filters — Mineral + chemical filters together for the best of both. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB — covers the whole sun-damage spectrum. F F-FREE Fragrance-free Fragrance-free — No added fragrance — lower irritation risk if your skin's reactive.
Where to buy it
YesStyle US In stock
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58.0
Composite
Composite score · independent
Ranks #1400 of 1558 in the current catalogue. Octinoxate + ethanol high; fragrance, methylparaben, BHT, synthetic dyes; gel finish okay but tone-up TiO2 may give slight cast.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%. That's the recipe.
01 The score breakdown
UV protection How hard it blocks UVA + UVB across the spectrum at the stated SPF/PA. 71
Filter modernity Dings legacy filters (octinoxate, oxybenzone); rewards photostable next-gen ones. 70
Sensitivity safety Risk for reactive skin — fragrance, alcohol, and known sensitisers. 35
Reef / env. safety Reef toxicity plus how biodegradable the UV filters and surfactants are. 65
Cosmetic elegance Spread, finish, white-cast, and how it actually feels on skin. 60
Health safety Endocrine concerns and systemic absorption signals across the whole formula. 50
02 Composition · key UV filters 4 filters resolved
UVA-I 340–400nm UVA-I (340–400nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVB 290–320nm UVB (290–320nm) — covered
Octinoxate Legacy Older organic filter. Photostable in combination; some literature concerns.
Titanium Dioxide Mineral Physical filter — sits on skin and reflects UV. Reef-safer.
Octocrylene Legacy Older organic filter. Photostable in combination; some literature concerns.
Uvinul A Plus Modern Next-gen photostable filter; low irritation profile.
03 The facts, at a glance
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid runs both.
Hybrid
Broad spectrum Covers both UVA and UVB. UVA drives aging and deeper damage; UVB gives you burns.
Yes
Formulation & feel
Texture How it feels going on — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Gel
Finish How it looks once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' is different — it can hide masking fragrance. Botanical oils still scent.
Yes
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Doesn't mean fatty alcohols like cetyl or stearyl — those are emollients.
No
Verdict Is it worth it?

A fragrance-free SPF 31 PA+++ tone-up gel using octinoxate, octocrylene, DHHB, and titanium dioxide. Ethanol is the third ingredient and the base also carries methylparaben, BHT, and synthetic dyes, so it reads as a low-cost casual option.

Pros
  • Fragrance-free
  • Includes DHHB for added UVA-I coverage
  • Aloe, hatomugi seed, and rosemary extracts in the base
  • Tone-up titanium dioxide brightens the look of skin
Cons
  • Ethanol sits third on the ingredient list
  • Contains methylparaben and BHT
  • Includes Blue 1 and Red 227 synthetic dyes
  • SPF 31 caps protection below the SPF 50+ tier

Who it's for: Resilient skin wanting a low-cost, fragrance-free tone-up gel for short outdoor exposure and comfortable with ethanol.

04 Full ingredient list (INCI) 30 ingredients
MODERN FILTER 1 LEGACY FILTER 2 MINERAL FILTER 1 ADDED FRAGRANCE 0 NATURAL FRAGRANCE 2 ALCOHOL 1 WATCH 2
Water· Ethylhexyl Methoxycinnamate Octinoxate — endocrine-disruption literature. · Alcohol Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts. · Titanium Dioxide Mineral UV filter — physical block; reef-safer. ·Butylene Glycol·Dipropylene Glycol·Dimethicone·Steareth-6· Octocrylene Octocrylene — degrades to benzophenone over time. · Diethylamino Hydroxybenzoyl Hexyl Benzoate Uvinul A Plus — modern photostable UVA filter. ·Carbomer·Acrylates/C10-30 Alkyl Acrylate Crosspolymer·Aluminum Hydroxide·Hydrated Silica·Silica·Mica·Coix Lacryma-Jobi Seed Extract· Rosmarinus Officinalis Leaf Extract Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity. ·Prunus Persica Leaf Extract·Aloe Barbadensis Leaf Extract· Citrus Junos Peel Oil Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity. ·Cocos Nucifera Oil·Xanthan Gum·Tetrasodium Edta·Sodium Hydroxide· Bht Antioxidant preservative; trace concern. ·Phenoxyethanol· Methylparaben Paraben preservative. ·Blue 1·Red 227
Source: brand-published INCI. Last verified 2026. Show in detail
01 Water Water
02 Ethylhexyl Methoxycinnamate LEGACY FILTER Octinoxate — endocrine-disruption literature.
03 Alcohol ALCOHOL Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts.
04 Titanium Dioxide MINERAL FILTER Mineral UV filter — physical block; reef-safer.
05 Butylene Glycol Butylene Glycol
06 Dipropylene Glycol Dipropylene Glycol
07 Dimethicone Dimethicone
08 Steareth-6 Steareth-6
09 Octocrylene LEGACY FILTER Octocrylene — degrades to benzophenone over time.
10 Diethylamino Hydroxybenzoyl Hexyl Benzoate MODERN FILTER Uvinul A Plus — modern photostable UVA filter.
11 Carbomer Carbomer
12 Acrylates/C10-30 Alkyl Acrylate Crosspolymer Acrylates/C10-30 Alkyl Acrylate Crosspolymer
13 Aluminum Hydroxide Aluminum Hydroxide
14 Hydrated Silica Hydrated Silica
15 Silica Silica
16 Mica Mica
17 Coix Lacryma-Jobi Seed Extract Job's Tears Seed Extract
18 Rosmarinus Officinalis Leaf Extract NATURAL FRAGRANCE Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity.
19 Prunus Persica Leaf Extract Peach Leaf Extract
20 Aloe Barbadensis Leaf Extract Aloe Vera Leaf Extract
21 Citrus Junos Peel Oil NATURAL FRAGRANCE Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity.
22 Cocos Nucifera Oil Coconut Oil
23 Xanthan Gum Xanthan Gum
25 Sodium Hydroxide Sodium Hydroxide
26 Bht WATCH Antioxidant preservative; trace concern.
27 Phenoxyethanol Phenoxyethanol
28 Methylparaben WATCH Paraben preservative.
29 Blue 1 Blue 1
30 Red 227