Beauty of Joseon Launches Its First 100% Mineral Tinted Sunscreen in 12 Shades
A fully mineral tinted fluid in 12 shades that takes direct aim at the white-cast problem keeping skeptics on chemical filters.
On February 3, 2025 Beauty of Joseon launched its Daily Tinted Fluid Sunscreen, its first 100% mineral (zinc oxide) tinted SPF 40, in 12 sheer shades with a featherlight fluid texture built to minimize white cast.
Beauty reviewers note that tinting a mineral sunscreen is a common formulator strategy: iron oxides and pigments offset the natural whitening of zinc oxide while adding visible-light protection that pure mineral filters lack.
Questions we get a lot
When did Beauty of Joseon's tinted mineral sunscreen launch?
The Daily Tinted Fluid Sunscreen launched on February 3, 2025. It is the brand's first 100% mineral (zinc oxide) tinted sunscreen, offered at SPF 40 in 12 sheer shades.
Does a tinted mineral sunscreen reduce white cast?
Tinting is a deliberate fix for the white cast that pure zinc oxide can leave. Pigments in the tint blend into a range of skin tones and add a sheer color, and Beauty of Joseon designed this fluid's featherlight texture to apply thinly and sheer out.
What SPF and how many shades does it come in?
The Daily Tinted Fluid Sunscreen is SPF 40 and comes in 12 sheer shades, a relatively wide range for a mineral tinted launch. It is formulated with zinc oxide as the sole active.
r/AsianBeauty: 'Does the new Beauty of Joseon tinted mineral sunscreen actually avoid white cast on deeper skin tones?'