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KO
Kose

Maihada Skin Moisture UV Essence SPF 35 PA+++

SPF 35 · PA+++ Tinted Iron-oxide pigment masks white cast with a sheer skin-tone finish. JP Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

All-mineral filters and no octinoxate help health, but ethanol, lavender oil, methylparaben and tint risk for sensitive skin; mineral essence finish modest.

MIN Mineral filters Mineral filters — Physical filters (ZnO, TiO2) sit on skin and reflect UV. Reef-safer; very gentle. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB across the full sun-damage spectrum. F F-FREE Fragrance-free Fragrance-free — No added fragrance or perfume — lower irritation risk for reactive skin. TINT Tinted Tinted — Adds sheer colour — covers white cast and gives a skin-tone finish.
66.0
Composite
Composite score · independent
Ranks #1113 of 1558 in the current catalogue. All-mineral filters and no octinoxate help health, but ethanol, lavender oil, methylparaben and tint risk for sensitive skin; mineral essence finish modest.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%.
Verdict Should you buy it?

An all-mineral tinted essence using zinc oxide and titanium dioxide, with no octinoxate. Rice ferment, ascorbic acid, and sodium hyaluronate boost the skincare angle, though ethanol, lavender oil, methylparaben, and the tint itself still introduce sensitivity flags.

Pros
  • Fully mineral filter system, no octinoxate or organic UV filters
  • Fragrance-free per the INCI
  • Ascorbic acid and rice ferment lead the skincare actives
  • Lower SPF 35 reads light with the tint
  • Mica and iron oxides provide tone correction
Cons
  • Ethanol sits high on the INCI
  • Lavender oil can trigger reactive skin
  • Methylparaben included as a preservative
  • SPF 35 PA+++ caps UV output below the SPF 50 options

Who it's for: Buyers seeking a fragrance-free, all-mineral tinted essence for everyday city wear who don't react to lavender oil or ethanol.

01 Score breakdown
UV protection How well the product blocks UVA + UVB across the spectrum at the stated SPF/PA. 75
Filter modernity Penalises legacy filters (octinoxate, oxybenzone); rewards photostable next-gen filters. 80
Sensitivity safety Risk for reactive skin — fragrance, alcohol, known sensitisers. 38
Reef / env. safety Reef toxicity, biodegradability of UV filters and surfactants. 100
Cosmetic elegance Spread, finish, white-cast, comfort on skin. 60
Health safety Endocrine concerns, systemic absorption signals across the formula. 58
02 Composition · key UV filters 2 filters resolved
UVB 290–320nm UVB (290–320nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVA-I 340–400nm UVA-I (340–400nm) — covered
Zinc Oxide Mineral Physical filter — sits on skin and reflects UV. Reef-safer.
Titanium Dioxide Mineral Physical filter — sits on skin and reflects UV. Reef-safer.
03 At-a-glance facts
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid blends both.
Mineral
Broad spectrum Protects across both UVA and UVB ranges. UVA causes aging and deeper damage; UVB causes burns.
Yes
Formulation & feel
Texture How the formula feels at application — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Essence
Finish How the formula looks on skin once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
Yes
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' differs — may contain masking fragrance. Botanical oils still scent.
Yes
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Does not refer to fatty alcohols like cetyl or stearyl alcohol, which are emollients.
No
04 Full ingredient list (INCI) 38 ingredients
MODERN FILTER 0 LEGACY FILTER 0 MINERAL FILTER 2 ADDED FRAGRANCE 0 NATURAL FRAGRANCE 1 ALCOHOL 1 WATCH 1 ACTIVE 2
Water· Zinc Oxide Mineral UV filter — physical block; reef-safer. ·Cetyl Ethylhexanoate· Alcohol Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts. ·Dipropylene Glycol·Rice Ferment Filtrate·Hydrogenated Polydecene·Dimethicone· Titanium Dioxide Mineral UV filter — physical block; reef-safer. ·Peg-80 Hydrogenated Castor Oil· Glycerin Humectant — the workhorse hydrator. ·Ascorbic Acid·Aloe Barbadensis Leaf Extract·Lecithin·Saccharomyces/Honey Seed Ferment Filtrate·Prunus Lannesiana Flower Extract·Paeonia Albiflora Flower Extract·Tremella Fuciformis Extract· Sodium Hyaluronate Hyaluronic acid — humectant. · Lavandula Angustifolia Oil Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity. ·Hydrolyzed Rice Leaf Extract·Hydrolyzed Rice Bran Extract·Lactobacillus/Hibiscus Sabdariffa Flower Ferment Filtrate·Butylene Glycol·Disodium Edta·PEG-10 Fermentation oil ・ (Na acrylate / Acryloyldimethyltaurine Na) copolymer ・ (Dimethicone / Vinyl dimethicone) Crosspolymer ・ (Vinyl dimethicone / Meticon silsesquioxane) Crosspolymer ・ Isohexadecane ・ Sorbitane oleate ・ Xanthan gum ・ Cetearyl alcohol ・Isopropyltristearate isopropyltitanium (pending review)·Triethoxycaprylylsilane·Hydrogen Dimethicone·Behenyl Alcohol·Polysorbate 80·Polyhydroxystearic Acid·Malic Acid·Aluminum Hydroxide·Hydrogenated Rapeseed Oil Glycerides·Phenoxyethanol· Methylparaben Paraben preservative. ·Mica·Iron Oxides
Source: brand-published INCI. Last verified 19 Jun 2026. Show in detail
01 Water Water
02 Zinc Oxide MINERAL FILTER Mineral UV filter — physical block; reef-safer.
03 Cetyl Ethylhexanoate Cetyl Ethylhexanoate
04 Alcohol ALCOHOL Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts.
05 Dipropylene Glycol Dipropylene Glycol
06 Rice Ferment Filtrate Rice Ferment Filtrate (Sake)
07 Hydrogenated Polydecene Hydrogenated Polydecene
08 Dimethicone Dimethicone
09 Titanium Dioxide MINERAL FILTER Mineral UV filter — physical block; reef-safer.
11 Glycerin ACTIVE Humectant — the workhorse hydrator.
12 Ascorbic Acid Ascorbic Acid (Vitamin C)
13 Aloe Barbadensis Leaf Extract Aloe Vera Leaf Extract
14 Lecithin Lecithin
16 Prunus Lannesiana Flower Extract Cherry Blossom Flower Extract
17 Paeonia Albiflora Flower Extract Peony Flower Extract
19 Sodium Hyaluronate ACTIVE Hyaluronic acid — humectant.
20 Lavandula Angustifolia Oil NATURAL FRAGRANCE Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity.
21 Hydrolyzed Rice Leaf Extract Hydrolyzed Rice Leaf Extract
22 Hydrolyzed Rice Bran Extract Hydrolyzed Rice Bran Extract
23 Lactobacillus/Hibiscus Sabdariffa Flower Ferment Filtrate Lactobacillus/Hibiscus Sabdariffa Flower Ferment Filtrate
24 Butylene Glycol Butylene Glycol
25 Disodium Edta Disodium EDTA
26 PEG-10 Fermentation oil ・ (Na acrylate / Acryloyldimethyltaurine Na) copolymer ・ (Dimethicone / Vinyl dimethicone) Crosspolymer ・ (Vinyl dimethicone / Meticon silsesquioxane) Crosspolymer ・ Isohexadecane ・ Sorbitane oleate ・ Xanthan gum ・ Cetearyl alcohol ・Isopropyltristearate isopropyltitanium Pending review
27 Triethoxycaprylylsilane Triethoxycaprylylsilane
28 Hydrogen Dimethicone Hydrogen Dimethicone
29 Behenyl Alcohol Behenyl Alcohol
30 Polysorbate 80 Polysorbate 80
31 Polyhydroxystearic Acid Polyhydroxystearic Acid
32 Malic Acid Malic Acid
33 Aluminum Hydroxide Aluminum Hydroxide
34 Hydrogenated Rapeseed Oil Glycerides Hydrogenated Rapeseed Oil Glycerides
35 Phenoxyethanol Phenoxyethanol
36 Methylparaben WATCH Paraben preservative.
37 Mica Mica
38 Iron Oxides Iron Oxides