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MSH Time Secret 24*365 Day Milky UV Gel SPF 50+ PA++++
MSH

Time Secret 24*365 Day Milky UV Gel SPF 50+ PA++++

SPF 50+ · PA++++ Invisible No white cast — chemical/hybrid filters that straight-up disappear on skin. Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Octinoxate + avobenzone + BEMT mix with citrus extracts and beeswax; modern milky gel finish but EDC-flagged octinoxate caps health score.

◐ CHEM Chemical filters Chemical filters — Organic filters absorb UV. Cosmetically elegant, but filter choice matters. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB — covers the whole sun-damage spectrum. F F-FREE Fragrance-free Fragrance-free — No added fragrance — lower irritation risk if your skin's reactive. A A-FREE Alcohol-free Alcohol-free — No drying short-chain alcohols (denatured / SD alcohol).
Where to buy it
YesStyle US In stock
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68.7
Composite
Composite score · independent
Ranks #932 of 1558 in the current catalogue. Octinoxate + avobenzone + BEMT mix with citrus extracts and beeswax; modern milky gel finish but EDC-flagged octinoxate caps health score.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%. That's the recipe.
01 The score breakdown
UV protection How hard it blocks UVA + UVB across the spectrum at the stated SPF/PA. 98
Filter modernity Dings legacy filters (octinoxate, oxybenzone); rewards photostable next-gen ones. 67
Sensitivity safety Risk for reactive skin — fragrance, alcohol, and known sensitisers. 50
Reef / env. safety Reef toxicity plus how biodegradable the UV filters and surfactants are. 65
Cosmetic elegance Spread, finish, white-cast, and how it actually feels on skin. 65
Health safety Endocrine concerns and systemic absorption signals across the whole formula. 55
02 Composition · key UV filters 3 filters resolved
UVA-I 340–400nm UVA-I (340–400nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVB 290–320nm UVB (290–320nm) — covered
Octinoxate Legacy Older organic filter. Photostable in combination; some literature concerns.
Avobenzone Legacy Older organic filter. Photostable in combination; some literature concerns.
Bemotrizinol Modern Next-gen photostable filter; low irritation profile.
03 The facts, at a glance
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid runs both.
Chemical
Broad spectrum Covers both UVA and UVB. UVA drives aging and deeper damage; UVB gives you burns.
Yes
Formulation & feel
Texture How it feels going on — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Gel
Finish How it looks once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' is different — it can hide masking fragrance. Botanical oils still scent.
Yes
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Doesn't mean fatty alcohols like cetyl or stearyl — those are emollients.
Yes
Verdict Is it worth it?

A fragrance-free milky gel pairing octinoxate and avobenzone with modern UVA filter Bemotrizinol, plus glutathione and ectoin. The octinoxate carries endocrine concerns despite an otherwise restrained ingredient list.

Pros
  • Fragrance-free formula
  • Bemotrizinol photostabilizes the avobenzone
  • Ectoin, glutathione, and sodium hyaluronate for hydration
  • Lightweight milky gel texture
  • Dipotassium glycyrrhizate adds licorice-derived soothing
Cons
  • Octinoxate is flagged for endocrine concerns
  • Multiple botanical extracts may sensitize some users
  • Avobenzone is inherently less photostable than newer UVA filters

Who it's for: Buyers wanting a Japanese gel-finish sunscreen with no fragrance who are comfortable with octinoxate-containing chemical filters.

04 Full ingredient list (INCI) 34 ingredients
MODERN FILTER 1 LEGACY FILTER 2 MINERAL FILTER 0 ADDED FRAGRANCE 0 NATURAL FRAGRANCE 2 ALCOHOL 0 WATCH 0 ACTIVE 5
Water· Ethylhexyl Methoxycinnamate Octinoxate — endocrine-disruption literature. ·Butylene Glycol·Diethylhexyl Sebacate· Butyl Methoxydibenzoylmethane Avobenzone — UVA filter, needs stabilisation. ·Silica·Cyclopentasiloxane·Pentylene Glycol·Dimethicone· Glycerin Humectant — the workhorse hydrator. ·Glyceryl Stearate· Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine Tinosorb S — broad-spectrum, very photostable. ·Polyquaternium-61·Polyquaternium-51·Glutathione·Geranium Robertianum Extract· Eucalyptus Globulus Leaf Extract Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity. · Citrus Aurantium Dulcis Peel Extract Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity. ·Verbena Officinalis Extract·Citrus Limon Fruit Juice·Dipotassium Glycyrrhizate·Ectoin· Centella Asiatica Extract Centella — calming, repair. ·Cynara Scolymus Leaf Extract· Sodium Hyaluronate Hyaluronic acid — humectant. · Ethylhexylglycerin Humectant — the workhorse hydrator. ·Beeswax· Tocopherol Vitamin E — antioxidant. ·Arginine·Polysorbate 60·PEG-75 Stearate·Behenyl Alcohol·Acrylates/C10-30 Alkyl Acrylate Crosspolymer·Phenoxyethanol
Source: brand-published INCI. Last verified 2026. Show in detail
01 Water Water
02 Ethylhexyl Methoxycinnamate LEGACY FILTER Octinoxate — endocrine-disruption literature.
03 Butylene Glycol Butylene Glycol
04 Diethylhexyl Sebacate Diethylhexyl Sebacate
05 Butyl Methoxydibenzoylmethane LEGACY FILTER Avobenzone — UVA filter, needs stabilisation.
06 Silica Silica
07 Cyclopentasiloxane Cyclopentasiloxane
08 Pentylene Glycol Pentylene Glycol
09 Dimethicone Dimethicone
10 Glycerin ACTIVE Humectant — the workhorse hydrator.
11 Glyceryl Stearate Glyceryl Stearate
12 Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine MODERN FILTER Tinosorb S — broad-spectrum, very photostable.
13 Polyquaternium-61 Polyquaternium-61
14 Polyquaternium-51 Polyquaternium-51
15 Glutathione Glutathione
16 Geranium Robertianum Extract Herb Robert Extract
17 Eucalyptus Globulus Leaf Extract NATURAL FRAGRANCE Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity.
18 Citrus Aurantium Dulcis Peel Extract NATURAL FRAGRANCE Essential / botanical oil — releases scent compounds (terpenes, aldehydes) naturally. Marketed as "natural" but still a recognised source of contact sensitivity.
19 Verbena Officinalis Extract
20 Citrus Limon Fruit Juice Lemon Juice
21 Dipotassium Glycyrrhizate Dipotassium Glycyrrhizate
22 Ectoin Ectoin
23 Centella Asiatica Extract ACTIVE Centella — calming, repair.
24 Cynara Scolymus Leaf Extract Artichoke Leaf Extract
25 Sodium Hyaluronate ACTIVE Hyaluronic acid — humectant.
26 Ethylhexylglycerin ACTIVE Humectant — the workhorse hydrator.
27 Beeswax Beeswax
28 Tocopherol ACTIVE Vitamin E — antioxidant.
29 Arginine Arginine
30 Polysorbate 60 Polysorbate 60
31 PEG-75 Stearate PEG-75 Stearate
32 Behenyl Alcohol Behenyl Alcohol
33 Acrylates/C10-30 Alkyl Acrylate Crosspolymer Acrylates/C10-30 Alkyl Acrylate Crosspolymer
34 Phenoxyethanol Phenoxyethanol