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SH
Shiseido

IHADA Face Protect UV Milk Toneup UV SPF 50+ PA++++

SPF 50+ · PA++++ Tinted Iron-oxide pigment masks white cast with a sheer skin-tone finish. JP Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Alcohol-free and fragrance-free sensitive-skin formula; still contains octinoxate and ensulizole which trim the health score; tinted milk finishes well.

◉ HYB Hybrid filters Hybrid filters — Combines mineral and chemical filters for balance of protection and feel. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB across the full sun-damage spectrum. F F-FREE Fragrance-free Fragrance-free — No added fragrance or perfume — lower irritation risk for reactive skin. A A-FREE Alcohol-free Alcohol-free — No drying short-chain alcohols (denatured / SD alcohol). ● TINT Tinted Tinted — Adds sheer colour — covers white cast and gives a skin-tone finish.
74.5
Composite
Composite score · independent
Ranks #609 of 1558 in the current catalogue. Alcohol-free and fragrance-free sensitive-skin formula; still contains octinoxate and ensulizole which trim the health score; tinted milk finishes well.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%.
Verdict Should you buy it?

Fragrance-free, alcohol-free toneup milk positioned for sensitive skin, but the filter set still includes octinoxate, PBSA, DHHB, and titanium dioxide. Tranexamic acid, hamamelis, and tocopherol add mild support; triethanolamine sits in the base.

Pros
  • Fragrance-free and alcohol-free
  • Tinted with iron oxides for tone correction
  • DHHB delivers modern UVA coverage
  • Tranexamic acid included for tone evening
  • Glycerin and trehalose hydration
Cons
  • Contains octinoxate, an endocrine concern
  • PBSA adds endocrine and irritation flags
  • Triethanolamine sits in the formulation
  • Petrolatum may feel heavy on oily skin

Who it's for: Sensitive skin wanting a tinted, fragrance- and alcohol-free milk who do not specifically avoid octinoxate or PBSA.

01 Score breakdown
UV protection How well the product blocks UVA + UVB across the spectrum at the stated SPF/PA. 100
Filter modernity Penalises legacy filters (octinoxate, oxybenzone); rewards photostable next-gen filters. 70
Sensitivity safety Risk for reactive skin — fragrance, alcohol, known sensitisers. 76
Reef / env. safety Reef toxicity, biodegradability of UV filters and surfactants. 65
Cosmetic elegance Spread, finish, white-cast, comfort on skin. 72
Health safety Endocrine concerns, systemic absorption signals across the formula. 55
02 Composition · key UV filters 4 filters resolved
UVB 290–320nm UVB (290–320nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVA-I 340–400nm UVA-I (340–400nm) — covered
Octinoxate Legacy Older organic filter. Photostable in combination; some literature concerns.
PBSA Legacy Older organic filter. Photostable in combination; some literature concerns.
Uvinul A Plus Modern Next-gen photostable filter; low irritation profile.
Titanium Dioxide Mineral Physical filter — sits on skin and reflects UV. Reef-safer.
03 At-a-glance facts
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid blends both.
Hybrid
Broad spectrum Protects across both UVA and UVB ranges. UVA causes aging and deeper damage; UVB causes burns.
Yes
Formulation & feel
Texture How the formula feels at application — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Milk
Finish How the formula looks on skin once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
Yes
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' differs — may contain masking fragrance. Botanical oils still scent.
Yes
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Does not refer to fatty alcohols like cetyl or stearyl alcohol, which are emollients.
Yes
04 Full ingredient list (INCI) 38 ingredients
MODERN FILTER 1 LEGACY FILTER 2 MINERAL FILTER 1 ADDED FRAGRANCE 0 NATURAL FRAGRANCE 0 ALCOHOL 0 WATCH 1 ACTIVE 2
Tranexamic Acid·Water·Trisiloxane· Ethylhexyl Methoxycinnamate Octinoxate — endocrine-disruption literature. ·Decamethyltetrasiloxane·Dipropylene Glycol·Phenyl Trimethicone·Triethylhexanoin·Silica·Butylene Glycol·Peg-9 Polydimethylsiloxyethyl Dimethicone· Glycerin Humectant — the workhorse hydrator. · Phenylbenzimidazole Sulfonic Acid PBSA ·Sorbitan Sesquiisostearate·Stearic Acid·Triethanolamine·Aluminum Hydroxide·Trehalose·Polypropylene Glycol·Isostearic Acid·Triisostearin· Diethylamino Hydroxybenzoyl Hexyl Benzoate Uvinul A Plus — modern photostable UVA filter. ·Disteardimonium Hectorite·Dimethicone·Chlorphenesin·Trisodium Edta· Tocopherol Vitamin E — antioxidant. · Bht Antioxidant preservative; trace concern. ·Tetramethyl Tetrahydrogen Cyclotetrasiloxane·Hamamelis Virginiana Extract·Sodium Metabisulfite·Tetradecene·Petrolatum·Theanine·Phenoxyethanol· Titanium Dioxide Mineral UV filter — physical block; reef-safer. ·Iron Oxides·yellow iron oxide-coated titanium mica * indicates "active ingredient" and no indication indicates "other ingredients"Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients (pending review)
Source: brand-published INCI. Last verified 19 Jun 2026. Show in detail
01 Tranexamic Acid Tranexamic Acid
02 Water Water
03 Trisiloxane Trisiloxane
04 Ethylhexyl Methoxycinnamate LEGACY FILTER Octinoxate — endocrine-disruption literature.
05 Decamethyltetrasiloxane Decamethyltetrasiloxane
06 Dipropylene Glycol Dipropylene Glycol
07 Phenyl Trimethicone Phenyl Trimethicone
08 Triethylhexanoin Triethylhexanoin
09 Silica Silica
10 Butylene Glycol Butylene Glycol
11 Peg-9 Polydimethylsiloxyethyl Dimethicone PEG-9 Polydimethylsiloxyethyl Dimethicone
12 Glycerin ACTIVE Humectant — the workhorse hydrator.
13 Phenylbenzimidazole Sulfonic Acid LEGACY FILTER PBSA
14 Sorbitan Sesquiisostearate Sorbitan Sesquiisostearate
15 Stearic Acid Stearic Acid
16 Triethanolamine Triethanolamine
17 Aluminum Hydroxide Aluminum Hydroxide
18 Trehalose Trehalose
19 Polypropylene Glycol
20 Isostearic Acid Isostearic Acid
21 Triisostearin Triisostearin
22 Diethylamino Hydroxybenzoyl Hexyl Benzoate MODERN FILTER Uvinul A Plus — modern photostable UVA filter.
23 Disteardimonium Hectorite Disteardimonium Hectorite
24 Dimethicone Dimethicone
25 Chlorphenesin Chlorphenesin
26 Trisodium Edta Trisodium EDTA
27 Tocopherol ACTIVE Vitamin E — antioxidant.
28 Bht WATCH Antioxidant preservative; trace concern.
29 Tetramethyl Tetrahydrogen Cyclotetrasiloxane
30 Hamamelis Virginiana Extract Witch Hazel Extract
31 Sodium Metabisulfite Sodium Metabisulfite
32 Tetradecene
33 Petrolatum Petrolatum
34 Theanine Theanine
35 Phenoxyethanol Phenoxyethanol
36 Titanium Dioxide MINERAL FILTER Mineral UV filter — physical block; reef-safer.
37 Iron Oxides Iron Oxides
38 yellow iron oxide-coated titanium mica * indicates "active ingredient" and no indication indicates "other ingredients"Ingredients subject to change at manufacturer's discretion. For the most complete and up-to-date list of ingredients Pending review