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AMPLEUR W Protect UV Bright+ / SPF50+ / PA++++ / 30g / Light & Comfortable Lotion Type / White Floral Scent
AMPLEUR

W Protect UV Bright+ / SPF50+ / PA++++ / 30g / Light & Comfortable Lotion Type / White Floral Scent

WプロテクトUV ブライト+ / SPF50+ / PA++++ / 本体 / 30g / さらっと快適な乳液タイプ / ホワイトフローラルの香り
SPF 50+ · PA++++ Invisible No white cast — chemical/hybrid filters that straight-up disappear on skin. Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Ethanol + floral fragrance + arbutin/niacinamide active load; chemical-only with octinoxate + BMDBM; ectoin/ceramide support.

◐ CHEM Chemical filters Chemical filters — Organic filters absorb UV. Cosmetically elegant, but filter choice matters. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB — covers the whole sun-damage spectrum.
Where to buy it
Cosme.com JP In stock
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68.0
Composite
Composite score · independent
Ranks #974 of 1558 in the current catalogue. Ethanol + floral fragrance + arbutin/niacinamide active load; chemical-only with octinoxate + BMDBM; ectoin/ceramide support.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%. That's the recipe.
01 The score breakdown
UV protection How hard it blocks UVA + UVB across the spectrum at the stated SPF/PA. 98
Filter modernity Dings legacy filters (octinoxate, oxybenzone); rewards photostable next-gen ones. 50
Sensitivity safety Risk for reactive skin — fragrance, alcohol, and known sensitisers. 44
Reef / env. safety Reef toxicity plus how biodegradable the UV filters and surfactants are. 65
Cosmetic elegance Spread, finish, white-cast, and how it actually feels on skin. 72
Health safety Endocrine concerns and systemic absorption signals across the whole formula. 58
02 Composition · key UV filters 2 filters resolved
UVA-I 340–400nm UVA-I (340–400nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVB 290–320nm UVB (290–320nm) — covered
Octinoxate Legacy Older organic filter. Photostable in combination; some literature concerns.
Avobenzone Legacy Older organic filter. Photostable in combination; some literature concerns.
03 The facts, at a glance
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid runs both.
Chemical
Broad spectrum Covers both UVA and UVB. UVA drives aging and deeper damage; UVB gives you burns.
Yes
Formulation & feel
Texture How it feels going on — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Cream
Finish How it looks once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' is different — it can hide masking fragrance. Botanical oils still scent.
No
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Doesn't mean fatty alcohols like cetyl or stearyl — those are emollients.
No
Verdict Is it worth it?

A light lotion-type SPF50+ with a polished feel courtesy of squalane, niacinamide, ceramide NG, and arbutin. Protection rides on octinoxate plus avobenzone, with ethanol and fragrance also on the list — sensitivity concerns are real.

Pros
  • Lightweight lotion finish suited to oilier skin
  • Niacinamide, arbutin, and ceramide NG layer in skincare actives
  • PA++++ UVA rating at SPF50+
  • Avobenzone stabilized within a silicone film system
Cons
  • Contains octinoxate, flagged for endocrine disruption
  • Ethanol high on the list may dehydrate or sting
  • Fragrance present, raising sensitization risk
  • Filter set lacks newer triazine-class UVB blockers

Who it's for: Oily or combination skin wanting a featherweight SPF with brightening actives, accepting ethanol, fragrance, and octinoxate as trade-offs.

04 Full ingredient list (INCI) 47 ingredients
MODERN FILTER 0 LEGACY FILTER 2 MINERAL FILTER 0 ADDED FRAGRANCE 1 NATURAL FRAGRANCE 0 ALCOHOL 1 WATCH 0 ACTIVE 9
Aqua· Ethylhexyl Methoxycinnamate Octinoxate — endocrine-disruption literature. ·Butylene Glycol·Cyclopentasiloxane·Methyl Methacrylate Crosspolymer· Alcohol Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts. · Butyl Methoxydibenzoylmethane Avobenzone — UVA filter, needs stabilisation. ·Polysilicone-14·Isotridecyl Isononanoate·Peg-8 Glyceryl Isostearate·Laureth-9·Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer·Acrylates/C10-30 Alkyl Acrylate Crosspolymer· Squalane Plant emollient; skin-mimicking. ·Aminomethyl Propanol·Polysorbate 60· Tocopherol Vitamin E — antioxidant. ·Stearyl Glycyrrhetinate·Polyquaternium-51· Glycerin Humectant — the workhorse hydrator. ·Arginine·Sodium Ascorbate·Carbomer·Lecithin·Pentylene Glycol·Fucus Vesiculosus·Olea Europaea Leaf Extract·Ectoin· Sodium Acetylated Hyaluronate Hyaluronic acid — humectant. ·Arbutin·Plankton Extract· Niacinamide Vitamin B3 — barrier + brightening. · Ceramide Ng Skin-barrier lipid. · Centella Asiatica Extract Centella — calming, repair. ·Hydrolyzed Collagen· Hydrolyzed Hyaluronic Acid Hyaluronic acid — humectant. ·Hydrogenated Lecithin·Moringa Oleifera Seed Extract·Hexacarboxymethyl Dipeptide-12·Aloe Barbadensis Leaf Extract·Ergothioneine·Carthamus Tinctorius Seed Oil·Phytosterols· Hydroxypropyltrimonium Hyaluronate Hyaluronic acid — humectant. ·Xanthophyll·Phenoxyethanol· Fragrance Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.
Source: brand-published INCI. Last verified 2026. Show in detail
01 Aqua Water
02 Ethylhexyl Methoxycinnamate LEGACY FILTER Octinoxate — endocrine-disruption literature.
03 Butylene Glycol Butylene Glycol
04 Cyclopentasiloxane Cyclopentasiloxane
05 Methyl Methacrylate Crosspolymer Methyl Methacrylate Crosspolymer
06 Alcohol ALCOHOL Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts.
07 Butyl Methoxydibenzoylmethane LEGACY FILTER Avobenzone — UVA filter, needs stabilisation.
08 Polysilicone-14 Polysilicone-14
09 Isotridecyl Isononanoate Isotridecyl Isononanoate
10 Peg-8 Glyceryl Isostearate PEG-8 Glyceryl Isostearate
11 Laureth-9 Laureth-9
12 Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
13 Acrylates/C10-30 Alkyl Acrylate Crosspolymer Acrylates/C10-30 Alkyl Acrylate Crosspolymer
14 Squalane ACTIVE Plant emollient; skin-mimicking.
15 Aminomethyl Propanol Aminomethyl Propanol
16 Polysorbate 60 Polysorbate 60
17 Tocopherol ACTIVE Vitamin E — antioxidant.
18 Stearyl Glycyrrhetinate Stearyl Glycyrrhetinate
19 Polyquaternium-51 Polyquaternium-51
20 Glycerin ACTIVE Humectant — the workhorse hydrator.
21 Arginine Arginine
22 Sodium Ascorbate Sodium Ascorbate
23 Carbomer Carbomer
24 Lecithin Lecithin
25 Pentylene Glycol Pentylene Glycol
26 Fucus Vesiculosus Bladderwrack
27 Olea Europaea Leaf Extract Olive Leaf Extract
28 Ectoin Ectoin
29 Sodium Acetylated Hyaluronate ACTIVE Hyaluronic acid — humectant.
30 Arbutin Arbutin
31 Plankton Extract
32 Niacinamide ACTIVE Vitamin B3 — barrier + brightening.
33 Ceramide Ng ACTIVE Skin-barrier lipid.
34 Centella Asiatica Extract ACTIVE Centella — calming, repair.
35 Hydrolyzed Collagen Hydrolyzed Collagen
36 Hydrolyzed Hyaluronic Acid ACTIVE Hyaluronic acid — humectant.
37 Hydrogenated Lecithin Hydrogenated Lecithin
38 Moringa Oleifera Seed Extract Moringa Seed Extract
39 Hexacarboxymethyl Dipeptide-12 Hexacarboxymethyl Dipeptide-12
40 Aloe Barbadensis Leaf Extract Aloe Vera Leaf Extract
41 Ergothioneine Ergothioneine
42 Carthamus Tinctorius Seed Oil Safflower Seed Oil
43 Phytosterols Phytosterols
44 Hydroxypropyltrimonium Hyaluronate ACTIVE Hyaluronic acid — humectant.
45 Xanthophyll
46 Phenoxyethanol Phenoxyethanol
47 Fragrance ADDED FRAGRANCE Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.