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SAM’U

PH Sensitive Sun Cream / SPF50+ / PA++++ / Bottle, Box / 50ml

PHセンシティブサンクリーム / SPF50+ / PA++++ / 本体、箱 / 50ml
SPF 50+ · PA++++ Invisible No white cast — chemical/hybrid filters that disappear on skin. Sensitive & baby Fragrance-free, low-irritant, baby-safe gentle formulas. JP Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Modern Asian chemical blend (BEMT, MBBT, DHHB) but contains ethanol and fragrance, lowering sensitive-skin tolerance despite soothing actives.

CHEM Chemical filters Chemical filters — Organic filters absorb UV. Cosmetically elegant; filter selection matters. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB across the full sun-damage spectrum.
77.1
Composite
Composite score · independent
Ranks #481 of 1558 in the current catalogue. Modern Asian chemical blend (BEMT, MBBT, DHHB) but contains ethanol and fragrance, lowering sensitive-skin tolerance despite soothing actives.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%.
Verdict Should you buy it?

A modern Asian chemical blend — bemotrizinol, Tinosorb M, DHHB — combined with homosalate and octisalate for broad coverage. The 'sensitive' positioning is undercut by ethanol high in the INCI and added Fragrance, with soothing extracts unable to fully offset that.

Pros
  • Modern Asian filter blend with bemotrizinol and Tinosorb M
  • Soothing actives: centella, mistletoe leaf, purslane, astaxanthin
  • Sodium hyaluronate and aloe support hydration
  • PA++++ with strong UVA coverage
Cons
  • Ethanol listed high in the INCI
  • Added Fragrance contradicts the sensitive-skin positioning
  • Homosalate raises endocrine concern despite modern co-filters

Who it's for: Oily or normal skin wanting a modern Japanese chemical SPF who aren't reactive to ethanol or fragrance.

01 Score breakdown
UV protection How well the product blocks UVA + UVB across the spectrum at the stated SPF/PA. 100
Filter modernity Penalises legacy filters (octinoxate, oxybenzone); rewards photostable next-gen filters. 83
Sensitivity safety Risk for reactive skin — fragrance, alcohol, known sensitisers. 50
Reef / env. safety Reef toxicity, biodegradability of UV filters and surfactants. 85
Cosmetic elegance Spread, finish, white-cast, comfort on skin. 72
Health safety Endocrine concerns, systemic absorption signals across the formula. 68
02 Composition · key UV filters 6 filters resolved
UVB 290–320nm UVB (290–320nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVA-I 340–400nm UVA-I (340–400nm) — covered
Octisalate Legacy Older organic filter. Photostable in combination; some literature concerns.
Homosalate Legacy Older organic filter. Photostable in combination; some literature concerns.
Bemotrizinol Modern Next-gen photostable filter; low irritation profile.
Bisoctrizole (Tinosorb M) Modern Next-gen photostable filter; low irritation profile.
Parsol SLX Modern Next-gen photostable filter; low irritation profile.
Uvinul A Plus Modern Next-gen photostable filter; low irritation profile.
03 At-a-glance facts
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid blends both.
Chemical
Broad spectrum Protects across both UVA and UVB ranges. UVA causes aging and deeper damage; UVB causes burns.
Yes
Formulation & feel
Texture How the formula feels at application — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Cream
Finish How the formula looks on skin once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' differs — may contain masking fragrance. Botanical oils still scent.
No
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Does not refer to fatty alcohols like cetyl or stearyl alcohol, which are emollients.
No
04 Full ingredient list (INCI) 38 ingredients
MODERN FILTER 4 LEGACY FILTER 2 MINERAL FILTER 0 ADDED FRAGRANCE 1 NATURAL FRAGRANCE 0 ALCOHOL 1 WATCH 0 ACTIVE 4
Aqua·Butylene Glycol· Alcohol Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts. · Ethylhexyl Salicylate Octisalate — older filter; well-tolerated. · Homosalate Homosalate — legacy UVB filter; endocrine literature. ·Dibutyl Adipate· Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine Tinosorb S — broad-spectrum, very photostable. ·Cyclopentasiloxane· Methylene Bis-Benzotriazolyl Tetramethylbutylphenol Tinosorb M — broad-spectrum, photostable. · Polysilicone-15 Parsol SLX · Diethylamino Hydroxybenzoyl Hexyl Benzoate Uvinul A Plus — modern photostable UVA filter. ·Ceteth-10·Phenoxyethanol· Fragrance Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive. ·Tromethamine·Decyl Glucoside·Acrylates/C10-30 Alkyl Acrylate Crosspolymer·Carbomer·Cetyl PEG/PPG-10/1 Dimethicone·Propanediol·Propylene Glycol·Xanthan Gum· Sodium Hyaluronate Hyaluronic acid — humectant. ·Viscum Album Leaf Extract· Centella Asiatica Extract Centella — calming, repair. ·Portulaca Oleracea Extract·Olea Europaea Fruit Oil· Ethylhexylglycerin Humectant — the workhorse hydrator. · Glycerin Humectant — the workhorse hydrator. ·1‚2-Hexanediol·Fructan·Laminaria Japonica Extract·Ulmus Davidiana Root Extract·Astaxanthin·Aloe Barbadensis Leaf Extract·Viola Odorata Flower Extract·Dioscorea Japonica Root Extract·Lactobionic Acid
Source: brand-published INCI. Last verified 19 Jun 2026. Show in detail
01 Aqua Water
02 Butylene Glycol Butylene Glycol
03 Alcohol ALCOHOL Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts.
04 Ethylhexyl Salicylate LEGACY FILTER Octisalate — older filter; well-tolerated.
05 Homosalate LEGACY FILTER Homosalate — legacy UVB filter; endocrine literature.
06 Dibutyl Adipate Dibutyl Adipate
07 Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine MODERN FILTER Tinosorb S — broad-spectrum, very photostable.
08 Cyclopentasiloxane Cyclopentasiloxane
09 Methylene Bis-Benzotriazolyl Tetramethylbutylphenol MODERN FILTER Tinosorb M — broad-spectrum, photostable.
10 Polysilicone-15 MODERN FILTER Parsol SLX
11 Diethylamino Hydroxybenzoyl Hexyl Benzoate MODERN FILTER Uvinul A Plus — modern photostable UVA filter.
12 Ceteth-10 Ceteth-10
13 Phenoxyethanol Phenoxyethanol
14 Fragrance ADDED FRAGRANCE Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.
15 Tromethamine Tromethamine
16 Decyl Glucoside Decyl Glucoside
17 Acrylates/C10-30 Alkyl Acrylate Crosspolymer Acrylates/C10-30 Alkyl Acrylate Crosspolymer
18 Carbomer Carbomer
19 Cetyl PEG/PPG-10/1 Dimethicone Cetyl PEG/PPG-10/1 Dimethicone
20 Propanediol Propanediol
21 Propylene Glycol Propylene Glycol
22 Xanthan Gum Xanthan Gum
23 Sodium Hyaluronate ACTIVE Hyaluronic acid — humectant.
25 Centella Asiatica Extract ACTIVE Centella — calming, repair.
27 Olea Europaea Fruit Oil Olive Fruit Oil
28 Ethylhexylglycerin ACTIVE Humectant — the workhorse hydrator.
29 Glycerin ACTIVE Humectant — the workhorse hydrator.
30 1‚2-Hexanediol 1,2-Hexanediol
31 Fructan Fructan
32 Laminaria Japonica Extract Kombu Extract
33 Ulmus Davidiana Root Extract Korean Elm Root Extract
34 Astaxanthin Astaxanthin
35 Aloe Barbadensis Leaf Extract Aloe Vera Leaf Extract
37 Dioscorea Japonica Root Extract Japanese Yam (Dioscorea Japonica) Root Extract
38 Lactobionic Acid Lactobionic Acid