SAM’U
PH Sensitive Sun Cream / SPF50+ / PA++++ / Bottle, Box / 50ml
PHセンシティブサンクリーム / SPF50+ / PA++++ / 本体、箱 / 50ml SPF 50+ · PA++++ Invisible No white cast — chemical/hybrid filters that straight-up disappear on skin. Sensitive & baby Fragrance-free, low-irritant, baby-safe gentle formulas. Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.
Modern Asian chemical blend (BEMT, MBBT, DHHB) but contains ethanol and fragrance, lowering sensitive-skin tolerance despite soothing actives.
◐ CHEM Chemical filters Chemical filters — Organic filters absorb UV. Cosmetically elegant, but filter choice matters. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB — covers the whole sun-damage spectrum.
Where to buy it
Cosme.com JP In stock 広告 / Affiliate Disclosure · Sunscreen Ranker earns commission on the above links. Rankings are scored independently — no brand pays for placement.
77.1
Composite
Composite score · independent
Ranks #481 of 1558 in the current catalogue. Modern Asian chemical blend (BEMT, MBBT, DHHB) but contains ethanol and fragrance, lowering sensitive-skin tolerance despite soothing actives.
01 The score breakdown
02 Composition · key UV filters 6 filters resolved
03 The facts, at a glance
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid runs both.
Chemical
Broad spectrum Covers both UVA and UVB. UVA drives aging and deeper damage; UVB gives you burns.
Yes
Formulation & feel
Texture How it feels going on — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Cream
Finish How it looks once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' is different — it can hide masking fragrance. Botanical oils still scent.
No
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Doesn't mean fatty alcohols like cetyl or stearyl — those are emollients.
No
Verdict Is it worth it?
A modern Asian chemical blend — bemotrizinol, Tinosorb M, DHHB — combined with homosalate and octisalate for broad coverage. The 'sensitive' positioning is undercut by ethanol high in the INCI and added Fragrance, with soothing extracts unable to fully offset that.
Pros
- Modern Asian filter blend with bemotrizinol and Tinosorb M
- Soothing actives: centella, mistletoe leaf, purslane, astaxanthin
- Sodium hyaluronate and aloe support hydration
- PA++++ with strong UVA coverage
Cons
- Ethanol listed high in the INCI
- Added Fragrance contradicts the sensitive-skin positioning
- Homosalate raises endocrine concern despite modern co-filters
Who it's for: Oily or normal skin wanting a modern Japanese chemical SPF who aren't reactive to ethanol or fragrance.
04 Full ingredient list (INCI) 38 ingredients
MODERN FILTER 4 LEGACY FILTER 2 MINERAL FILTER 0 ADDED FRAGRANCE 1 NATURAL FRAGRANCE 0 ALCOHOL 1 WATCH 0 ACTIVE 4
Aqua·Butylene Glycol· Alcohol Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts. · Ethylhexyl Salicylate Octisalate — older filter; well-tolerated. · Homosalate Homosalate — legacy UVB filter; endocrine literature. ·Dibutyl Adipate· Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine Tinosorb S — broad-spectrum, very photostable. ·Cyclopentasiloxane· Methylene Bis-Benzotriazolyl Tetramethylbutylphenol Tinosorb M — broad-spectrum, photostable. · Polysilicone-15 Parsol SLX · Diethylamino Hydroxybenzoyl Hexyl Benzoate Uvinul A Plus — modern photostable UVA filter. ·Ceteth-10·Phenoxyethanol· Fragrance Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive. ·Tromethamine·Decyl Glucoside·Acrylates/C10-30 Alkyl Acrylate Crosspolymer·Carbomer·Cetyl PEG/PPG-10/1 Dimethicone·Propanediol·Propylene Glycol·Xanthan Gum· Sodium Hyaluronate Hyaluronic acid — humectant. ·Viscum Album Leaf Extract· Centella Asiatica Extract Centella — calming, repair. ·Portulaca Oleracea Extract·Olea Europaea Fruit Oil· Ethylhexylglycerin Humectant — the workhorse hydrator. · Glycerin Humectant — the workhorse hydrator. ·1‚2-Hexanediol·Fructan·Laminaria Japonica Extract·Ulmus Davidiana Root Extract·Astaxanthin·Aloe Barbadensis Leaf Extract·Viola Odorata Flower Extract·Dioscorea Japonica Root Extract·Lactobionic Acid
Source: brand-published INCI. Last verified 2026. Show in detail
03 Alcohol ALCOHOL Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts.
07 Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine MODERN FILTER Tinosorb S — broad-spectrum, very photostable.
09 Methylene Bis-Benzotriazolyl Tetramethylbutylphenol MODERN FILTER Tinosorb M — broad-spectrum, photostable.
11 Diethylamino Hydroxybenzoyl Hexyl Benzoate MODERN FILTER Uvinul A Plus — modern photostable UVA filter.
14 Fragrance ADDED FRAGRANCE Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.